Cornerstones Cost Management 2nd Edition By Hansen Mowen – Test Bank
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Cornerstones Cost Management 2nd Edition By Hansen Mowen – Test Bank
- The strategy which involves choosing among alternative strategies with the goal of selecting a strategy or strategies that provides a company with reasonable assurance of long-term growth and survival is called:
A.Competitive advantage
B. Strategic cost management
C. Strategic decision making
D. Customer value
- The strategy to create better customer value for the same or lower cost than competitors or creating equivalent value for lower cost than offered by competitors is called:
A.Strategic decision making
B. Competitive advantage
C. Strategic cost management
D. Total product
- A competitive advantage has been established when
A.customers see the variation as important and the value added to the customer exceeds the cost of providing differentiation.
B. a high-cost strategy increases customer value by minimizing customer sacrifices.
C. a low-profit item is dropped from the product line.
D. both a and b.
- The difference between what a customer receives and what the customer gives up is called:
A.Customer value
B. Strategic cost management
C. Competitive advantage
D. Strategic decision making
- The total product, the complete range of benefits that a customer receives from a purchased product include(s):
A.intangible benefits
B. activity
C. tangible benefits
D. both a and c
- The use of cost data to develop and identify superior strategies that will produce a sustainable competitive advantage is called:
A.Strategic decision making
B. Competitive advantage
C. Strategic cost management
D. Customer value
- When a computer company maintains the internal storage space for a lower price, it is following a
A.focusing strategy.
B. cost leadership strategy.
C. differentiation strategy.
D. strategic positioning strategy.
- When a computer company increases the internal storage space for the same price, it is following a
A.focusing strategy.
B. low-cost strategy.
C. differentiation strategy.
D. strategic positioning strategy.
- When a computer company targets customers in the South, it is following a
A.focusing strategy.
B. low-cost strategy.
C. differentiation strategy.
D. strategic allocation strategy.
- When a computer company selects a mix of strategies in order to create sustainable competitive advantage, it is following a
A.focusing strategy.
B. low-cost strategy.
C. differentiation strategy.
D. strategic positioning strategy.
- The relationships among activities that are performed with a firm’s portion of the value chain is(are) called:
A.Internal linkages
B. External linkages
C. Industrial value chain
D. Both a and b
- The industrial value-chain analysis
A.recognizes only complex linkages within the firm.
B. is not compatible with differentiation strategies.
C. determines a linked set of value-creating activities.
D. requires a firm to operate across the entire value chain.
- The factor(s) that describe the relationships of a firm’s value chain activities that are performed with its suppliers and customers is(are) called:
A.Internal linkages
B. External linkages
C. Industrial value chain
D. Both a and b
- When a computer manufacturing company addresses supplier production problems, it is focusing on
A.external linkages.
B. internal linkages.
C. a differentiation strategy.
D. a cost leadership strategy.
- The structural and executional factors that determine the long-term cost structure of an organization are called:
A.Organizational activities
B. Operational cost drivers
C. Operational activities
D. Organizational cost drivers
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